What is Video Distribution?
  • What is Video Distribution?

What is Video Distribution?

What is Video Distribution?

Video distribution refers to the process of delivering and distributing video content to a wide audience through various channels and platforms. It includes the management, delivery and playback of videos to ensure they are accessible to the intended audience.

Video distribution can take different forms depending on the purpose and context of the video content. Some common forms of video distribution include:

  1. Broadcast television: This includes broadcasting video content through traditional television channels, such as national or regional broadcasters. Here, the video content is broadcast over the air and viewers can receive it with a television set and an antenna or a cable or satellite subscription.

  2. Cable and Satellite Distribution: Video distribution over cable and satellite networks involves delivering video content to viewers through a subscription to a cable or satellite television provider. Video channels and programs are delivered via specific cable or satellite infrastructure.

  3. Video-on-demand (VOD): VOD distribution allows viewers to watch video content on demand. This includes platforms such as Netflix, Amazon Prime Video, Hulu and other streaming services where viewers can stream videos according to their individual preference and time schedule.

  4. Online Video Platforms: This includes distributing video content through online video platforms such as YouTube, Vimeo, Dailymotion, and others. Videos are uploaded to these platforms and can then be viewed by a global audience on a variety of devices such as computers, smartphones, tablets and smart TVs.

  5. Internal Video Distribution: This refers to distributing video content within an organization for internal communication, training or presentations. Videos can be streamed through an internal network, an intranet portal, or specific corporate video distribution software.

In video distribution, it is important to consider factors such as video quality, formats and compatibility, content security, geographic restrictions, access control, and the ability of the distribution channel to process and play videos. The emergence of streaming technologies and online platforms has made video distribution more accessible and flexible, enabling content creators and organizations to share video content with their target audience at scale.